Job Vacancy – Marketing and Social Media
Yama Balian Hotel & Retreats
Located in Tabanan – Selemadeg Barat
www.yamabalian.com
IG yama.balian
Yama Balian is a unique resort concept, featuring 10 exclusive, high-end bungalows crafted to harmonize with our breathtaking natural surroundings. At Yama, our philosophy is simple: treat others how you would like to be treated. Our team lives by the values of kindness, respect, and joy, creating an atmosphere that reflects our deep commitment to service and hospitality.
Yama’s team members embody the values that define our culture and dedication to exceptional service. Here’s what we look for:
- Passion, personality, and a positive attitude that complement a strong ability to collaborate with others. We’re one big family.
- Career commitment and a shared responsibility. At Yama, we take care of our team, and we seek individuals who offer the same dedication in return.
- Aim for excellence in every detail, from behavior and communication to the way we serve and delight our guests.
- Service with a smile is our most valued asset—this is what makes Yama truly special.
Job Summary – Marketing and Social Media
Scope of Work
NEWSLETTER:
- Monthly Content Planning: Hold a monthly meeting with Creative and marketing Director to discuss content, needs, and timing. (A template is available for this.)
- Content Preparation: Compile and prepare images and texts using tools like ChatGPT, Google Docs, Drive, and Photoshop.
- Blog Post Management: Insert 1-2 blog posts per month on the website (WordPress) and review SEO setup (SEO tool available).
- Newsletter Design: Design the newsletter with finalized images and text on Squarespace (template provided).
- Social Media Coordination: Prepare Instagram Stories and one post with information from the newsletter, adding them to the content schedule.
INSTAGRAM:
- Monthly Content Planning: Together with Creative and Marketing Director, plan the next month’s photos and videos.
- Content Creation: Plan content needs and generate ideas for the month.
- Copywriting & Scheduling: Write captions, and plan the content schedule (using Metricool for autoposting).
- Community Engagement: Follow up on comments and follows, engaging actively with potential retreat hosts.
- Performance Reporting: Prepare a monthly report on metrics.
- Content & Collaboration Ideas: Brainstorm content ideas with Creative and Marketing Director, focusing on new videos and collaborations.
- Collaborations Management: Manage collaborations by connecting with niche influencers on the island, setting up agreements, and tracking results.
INSTAGRAM ADS:
- Campaign Planning: Co-create campaign ideas with Creative and marketing Director for advertising.
- Campaign Management: Set up and monitor active campaigns (1-2 per month, maximum; currently none).